What should brands post with the What you got in that room trend?

Behind-the-scenes or back room / stockroom reveal Walking into an exclusive or members-only space Opening a hidden stash, archive, or private collection Pulling back a curtain on something normally off-limits

What you got in that room

Updated August 2, 2026

Lifestyle Humor

Example 10:08

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What is the What you got in that room trend?

A trend set to the "what you got in that room" section of Ludacris's "Rollout," where the lyrics fire off comically nosy questions about what you're keeping hidden. The overlay frames finally getting access to some coveted, curiosity-piquing space or stash. Reach for it when you want fun, high-energy content built around the thrill of getting behind the scenes or into the exclusive back room.

Where did the What you got in that room trend come from?

"Rollout (My Business)" by Ludacris is built on rapid-fire nosy questions, the whole song is him demanding to know everyone's private business. TikTok isolated the "what you got in that room" run and turned it into the sound of gleeful nosiness: the payoff of finally being let somewhere exclusive, seeing what's normally hidden, or snooping through a coveted stash. The comedy is the over-the-top prying energy, so it works anywhere there's a back room, a private collection, or a behind-the-scenes reveal.