Example 10:08
View on TikTokThe girls want...
Updated
What is the The girls want... trend?
A trend set to "Nice 'n' Easy" by Frank Sinatra, built around the line "the girls want ___" naming what the group is in the mood for. The smooth, classic vibe pairs with warm restaurant ambience and food shots. Reach for it when you want elegant, feel-good content that frames a meal out as exactly what the group came for.
Where did the The girls want... trend come from?
"Nice 'n' Easy" is a Frank Sinatra standard, all smooth, unhurried charm. On TikTok its relaxed lounge feel became the backdrop for soft, aspirational going-out content, and the "the girls want ___" format names the group's craving or plan. It works because the audio makes any meal feel like a classy little occasion, which is why restaurants and food brands reach for it over ambience and dish shots.
What should brands post with the The girls want... trend?
- Warm restaurant interior or table ambience b-roll
- Dish or drink landing on the table
- Group of friends being seated or toasting
- Slow pan across a full spread in soft lighting
Examples
- the girls want breakfast for dinner
- the girls want the whole dessert menu
- the girls want a table for six and no rush
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