What should brands post with the What you bring to the table trend?

Hero dish reveal or signature plate drop onto the table Full spread or family style table pull-back shot Fast montage of multiple menu highlights Hands placing dishes down one after another

What you bring to the table

Updated August 2, 2026

Food & Drink Humor

Example 10:08

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What is the What you bring to the table trend?

A trend set to The Way I Are by Timbaland, built around the line "when they ask what you bring to the table" answered with a confident food reveal. The literal "table" pun makes it a natural fit for restaurants and food brands. Reach for it when you want a punchy, confident showcase of your best dish or spread.

Where did the What you bring to the table trend come from?

The Way I Are is Timbaland's 2007 hit, and its beat resurfaced on TikTok as a swaggering, self assured sound. The "what you bring to the table" format leans on the double meaning, the phrase is about what you offer in a relationship, but food brands take it literally and answer with the actual food they bring to the actual table. The payoff is the confident reveal landing on the beat.