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Set to the soaring, self-mythologizing opening of Kanye's "Touch the Sky," creators run a two-overlay setup-then-reveal: six seconds of fake modesty followed by four seconds of confident correction. The audio is completely unironic in its grandeur, which makes the "jk ofc they do" flip land harder than it has any right to. It works best on professional accounts where it shows that the creator is multifaceted outside of their creator persona.
"Touch the Sky" appeared on Kanye West's Late Registration in 2005, sampling Curtis Mayfield's "Move On Up" and building to one of the most triumphant moments in his catalog. The specific snippet used here opens with Kanye declaring he must have died and gone to heaven, a lyric so grandiose it became meme-ready long before this trend existed.
Turn a trend into an on-brand short from footage you already have.