What should brands post with the Do whatever I want trend?

Product haul or unboxing b-roll New drop reveal footage Product styled in a personal space

Do whatever I want

Updated August 2, 2026

Example 10:07

What is the Do whatever I want trend?

A general-use sound built on Yeat's hook from Drake's IDGAF. No fixed text-overlay format; the lyric 'I do whatever I want' plays over footage that shows someone acting on a decision without justification. Brands drop it under a product purchase, a new launch, or a brand choice they want to frame as a confident, unprompted move.

Where did the Do whatever I want trend come from?

The "Do Whatever I Want" trend on TikTok and Instagram Reels is an audio trend built around "IDGAF," a song by Drake featuring Yeat, released October 6, 2023, as the seventh track on Drake's eighth studio album For All the Dogs. The chorus, performed primarily by Yeat, contains the lines "say whatever I want, yeah, I do whatever I want," the phrase that became the trend's caption anchor. The song debuted at number one in Canada and on the Billboard Global 200, and at number two on the US Hot 100, giving it immediate reach. On TikTok, the track first gained traction through reaction and meme content, notably around Drake's higher-pitched interjection on the "money for fun" line, and later through lifestyle and b-roll content where creators paired the chorus with footage of carefree, unbothered behavior. The "do whatever I want summer" caption convention emerged as a recurring seasonal application of the audio.