What should brands post with the Underground dining guide trend?

Moody product b-roll with controlled lighting Editorial brand or campaign footage Hidden-gem venue or location walkthroughs Dark or dramatic packaging close-ups Atmospheric behind-the-scenes studio shots

Underground dining guide

Updated August 2, 2026

Food & Drink Lifestyle

Example 10:07

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What is the Underground dining guide trend?

A general-use audio trend built around the dark electronic track "Goth" by Sidewalks and Skeletons, with no fixed text-overlay format. Creators use it as a backing track for atmospheric, visually rich footage where the mood of the sound does the heavy lifting. Brands use it behind product b-roll, editorial looks, or venue walkthroughs when the footage is strong enough to lead on its own.

Where did the Underground dining guide trend come from?

The trend is primarily an audio trend built around "Goth," a dark electronic track by Sidewalks and Skeletons, the solo project of UK producer Jake Lee, released in 2015 on the album White Light and belonging to the witch house and darksynth genres. The track accumulated tens of millions of streams on Spotify and became one of the more widely adopted atmospheric sounds on TikTok, used across a broad range of cinematic and moody video formats. The "underground dining guide" application pairs the track's slow, heavy, shadowed texture with footage of dimly lit, atmospheric, or obscure restaurants. Creators use it to profile hidden-gem dining spots in a dark-aesthetic, editorial style. No single originating creator or precise viral launch point for the restaurant-specific usage has been publicly documented. The format appears to have grown organically as the audio's association with atmospheric urban content made it a natural fit for restaurant discovery posts.