What should brands post with the Canto Pop Nostalgia trend?

Close-up of a nostalgic Chinese snack (latiao, White Rabbit, Haw Flakes) Convenience store or corner shop shelf b-roll Home style dish that reads as childhood comfort food Hands unwrapping or opening a familiar packaged snack

Canto Pop Nostalgia

Updated August 2, 2026

Food & Drink

Example 10:09

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What is the Canto Pop Nostalgia trend?

A trend set to a nostalgic old Cantopop song, built around the line "everytime i hear this sound i think of..." followed by a childhood Chinese food memory. It taps straight into growing up with corner store snacks and family meals. Reach for it when you want warm, nostalgic content that connects a Chinese food brand to the memories its audience grew up with.

Where did the Canto Pop Nostalgia trend come from?

The sound is an older Cantopop track that carries strong nostalgia for anyone who grew up in Chinese households, the kind of song that instantly pulls people back to childhood. On TikTok it became the backing for "everytime i hear this sound i think of..." memories, most of them centered on food: latiao and other spicy snacks, the neighborhood Chinese convenience store, dishes from home. The trend works because the audio and the food memory reinforce each other, both are pure nostalgia.