Oh my god

The "oh my god, oh my god, oh my god" TikTok and Instagram Reels trend draws on audio from the animated Fox sitcom Bob's Burgers (premiered 2011), which features the exclamation as a recurring phrase, most prominently from lead character Bob Belcher, voiced by H. Jon Benjamin. A fan supercut covering seasons one through four documented approximately 150 uses of the phrase across those episodes. The circulating audio clip features the phrase repeated in rapid, chaotic succession. Creators lay the sound over macro b-roll, product swatches, unboxing footage, and texture reveals, using the exasperated excitement of the repeated phrase as an ironic or enthusiastic reaction to the visual. The exact scene, episode, and character whose specific clip was extracted for the viral TikTok sound could not be confirmed from available public sources. "Oh my god" is said by multiple Bob's Burgers characters across the series and is not tied to a single documented source moment.