What should brands post with the I just realized I don't have to trend?

Talking-head with text overlay list Founder or team member reaction clip

I just realized I don't have to

Updated August 2, 2026

Example 10:07

What is the I just realized I don't have to trend?

Creators use AverageHarry_'s clip of someone stopping mid-struggle and calmly declaring 'I've just realized I don't have to' to caption the moment they walked away from a bad situation. Text overlays name what they quit. Brands use it to list product workarounds, tedious rituals, or bad-fit purchases their audience has been tolerating and no longer needs to.

Where did the I just realized I don't have to trend come from?

The "I'm Not Doing This, I've Just Realized I Don't Have To" trend originates from a clip of British Twitch streamer AverageHarry_, who attempted a challenge to drink a bucket of beer using only a fork during a live stream. After failing with both a fork and a spoon, he stopped and delivered the line: "I'm not doing this, I've just realized I don't have to." On August 31, 2025, YouTuber AverageArchive uploaded an edited version of the moment. The clip gained broader attention on November 20, 2025, when TikToker @butcanyouslowdown reposted it set to music with reaction images, captioned "the way he realised he has free will," accumulating over 22 million views. The audio subsequently appeared in over 14,000 TikToks as a lip-dub format in which creators sync to the clip while displaying text about realizing they are under no obligation to continue something.