What should brands post with the What I wanted vs. what I got trend?

Side-by-side before and after footage BTS chaos clips paired with polished final product shots Product expectation vs. real use demo Polished campaign cut vs. raw shoot day footage

What I wanted vs. what I got

Updated August 2, 2026

Lifestyle

Example 10:08

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What is the What I wanted vs. what I got trend?

A split-structure format contrasting an idealized expectation with a disappointing, chaotic, or absurd reality. Creators show the dream version first, then cut to what actually happened. Brands use it to play the relatable gap between the polished vision and the messy process, or to flip it and show a product that actually delivered on the dream when everything else failed.

Where did the What I wanted vs. what I got trend come from?

The "What I wanted vs. what I got" format is a first-person variant of the long-running "Expectation vs. Reality" meme template, a comparison structure that contrasts an idealized image or clip with a disappointing or absurd real-world outcome. The broader template can be traced to a scene in the 2009 film (500) Days of Summer, which used split-screen sequences labeled "Expectation" and "Reality," and was subsequently adapted on YouTube as early as February 2010, spreading through Tumblr, Reddit, and high-view YouTube videos by creators such as nigahiga (2013) and Rclbeauty101 (2014). The specific "What I wanted vs. what I got" phrasing reframes the template as a consumer complaint voice and became a recurring TikTok format by at least early 2022, most commonly applied to online shopping fails, salon or tattoo results, and food orders. No single creator has been identified as the definitive origin of this phrasing on TikTok. The label appears to have emerged organically as a consumer-complaint variation of the preexisting template.