Wait let me wipe my camera

Updated August 2, 2026

Example 10:12

What is the Wait let me wipe my camera trend?

A two-shot reveal format: start with a dull, unflattering, or low-effort clip of your product, then mime wiping the lens and cut to a bright, polished, high-quality shot of the same thing. The contrast is the joke. Brands use it to dramatize a product glow-up, show what their packaging actually looks like up close, or contrast an unboxed product with a styled version.

Where did the Wait let me wipe my camera trend come from?

Wait let me wipe my camera

Updated August 2, 2026

Fashion Beauty Lifestyle

Example 10:12

View on TikTok

What is the Wait let me wipe my camera trend?

Where did the Wait let me wipe my camera trend come from?

The "Wait let me wipe my camera" trend is a short-form video format in which a creator films a dull or unpolished shot of a subject, mimes wiping the camera lens while on-screen text reads "wait let me wipe the camera," then cuts to a bright, well-lit shot of the same subject. The format circulated on TikTok and Instagram Reels through 2025 into mid-2026, set to Boney M's 1976 disco track "Sunny," and was adopted widely by small businesses and e-commerce creators as a low-effort before-and-after product reveal. No indexed source identifies a specific originating creator or post, and no documented source connects the camera-lens variant to the earlier 2020 "Wipe It Down" mirror-wipe challenge.