An apple a day keeps something away

Updated August 2, 2026

Example 10:08

What is the An apple a day keeps something away trend?

A mellow, lo-fi beat backs a deadpan riff on "an apple a day keeps the doctor away," where the brand confidently claims a health benefit for their product, then immediately undercuts it by admitting they have no idea what it actually does. Great for food, beverage, or wellness brands who want a self-aware, low-effort-feeling joke that still sells the product.

Where did the An apple a day keeps something away trend come from?

An apple a day keeps something away

Updated August 2, 2026

Food & Drink Lifestyle Humor

Example 10:08

View on TikTok

What is the An apple a day keeps something away trend?

Where did the An apple a day keeps something away trend come from?

Kubla by Wyl and Wun Two is a warm, jazzy lo-fi instrumental that's become a go-to backdrop for relaxed, low-stakes TikTok humor, the kind of beat that lets a deadpan caption do all the comedic work. The format riffs on the old "an apple a day keeps the doctor away" idiom, swapping in a brand's product, then breaking the fourth wall to admit the claim was never based on anything, just vibes and confidence. The joke is in the fake authority followed by an honest shrug.

What should brands post with the An apple a day keeps something away trend?

Any food or drink product being framed with a mock health claim
Daily ritual or routine content (morning coffee, skincare step, supplement)
Founder or team member delivering a tongue-in-cheek product pitch to camera
Comment reply or caption content responding to "does this actually work" questions

Examples

A pho a day keeps something away (idk what it keeps away but it definitely keeps something away)
An iced matcha a day keeps something away (idk what it keeps away but it definitely keeps something away)
A scoop of this a day keeps something away (idk what it keeps away but it definitely keeps something away)
A face mask a day keeps something away (idk what it keeps away but it definitely keeps something away)