What should brands post with the We don't talk enough about... trend?

Close-up product b-roll showing the underrated feature Behind-the-scenes footage of a process or craft detail Before-and-after footage of the overlooked benefit Product in-use footage highlighting a specific result

We don't talk enough about...

Updated August 2, 2026

Lifestyle

Example 10:07

View on TikTok

What is the We don't talk enough about... trend?

Text-overlay trend where the caption names an underrated or overlooked thing that deserves more recognition, synced to Independent Woman by Destiny's Child. Brands use it to call out a product benefit, a team effort, or a detail that loyal customers know but newcomers miss.

Where did the We don't talk enough about... trend come from?

The "We don't talk enough about..." trend is a text-overlay format on TikTok and Instagram Reels in which creators pair the phrase as a caption or title with a subject they want to celebrate or spotlight, typically set to b-roll or montage footage. When paired with Destiny's Child's "Independent Women Part I," a song released in September 2000 as the lead single for the Charlie's Angels soundtrack that spent 11 consecutive weeks at number one on the Billboard Hot 100, the audio carries a celebratory, empowerment-coded tone rooted in early-2000s nostalgia. The specific phrase-and-audio combination does not have a single documented originating post or creator; it is an emergent participatory format independently adopted across product showcases, lifestyle montages, and millennial nostalgia content. No authoritative source documents a single point of origin for this specific combination.