What should brands post with the Get em’ banned trend?

Text-overlay-only clip with no product on screen Close-up of the offending competitor product Side-by-side fail-vs-fix product shot

Get em’ banned

Updated August 2, 2026

Lifestyle

Example 10:05

View on TikTok

What is the Get em’ banned trend?

Creators clip Kendall Toole's emphatic, clap-punctuated "get them banned" reaction and pair it with a text overlay naming something they refuse to tolerate. The format runs 5-7 seconds: an on-screen list item, the audio reaction, done. Brands use it to call out a category bad habit, a product fail, or a competitor shortcut they have publicly rejected, landing a firm brand position in under ten seconds.

Where did the Get em’ banned trend come from?

The "Get 'Em Banned" trend originates from a clip of Kendall Toole, a former Peloton fitness instructor, taken during a live cycling class in August 2023. During the class, Toole spotted a participant who had joined the leaderboard using a racist slur as their username, and her emphatic, clap-punctuated reaction produced the phrase: "Get them banned. Get them banned. We don't do that here. Oh, now I'm pissed." The clip circulated at low volume until October 2025, when TikTok user @john_prewitt reposted it, accumulating 3.7 million views. It then crossed to X (Twitter) in early February 2026, where additional posts reached millions of views and prompted Toole to respond publicly. By February 2026, "Get 'em banned" had been adopted as a broadly recontextualized reaction format in which creators apply the audio to situations where something or someone is declared to violate a community's norms. Brands have used it to humorously flag behaviors or attitudes that contradict their values.