What should brands post with the Everyone, I have an announcement trend?

Founder or team announcement talking-head New product or packaging reveal b-roll Milestone graphic or screenshot footage Retail or partnership reveal footage Campaign launch teaser b-roll

Everyone, I have an announcement

Updated August 2, 2026

Lifestyle Tech

Example 10:06

View on TikTok

What is the Everyone, I have an announcement trend?

The audio samples Ariana Grande as Glinda in Wicked (2024): "Excuse me! Everyone, please! I have an announcement!" The theatrical hand-clap and declarative delivery make it a natural setup for big news. Brands use it to announce a new product, a campaign launch, a milestone, or a collab.

Where did the Everyone, I have an announcement trend come from?

The "Everyone, I have an announcement" audio trend originates from a scene in the 2024 Universal Pictures film adaptation of Wicked (released November 22, 2024), in which the character Glinda, played by Ariana Grande, claps her hands to gather the attention of fellow students at Shiz University and declares "Excuse me! Everyone, please! I have an announcement!" before revealing she is changing her name from Galinda to Glinda. The scene is played for comedic effect, as Glinda frames the name change as a political statement in solidarity with a fired animal professor. Following the film's theatrical release, TikTok creators began extracting the audio and using it as a template for announcement-style videos, lip-syncing or overlaying the clip with personal or brand news such as milestones and product launches. TikTok search results explicitly link the sound to the Wicked film.