What should brands post with the TXT "Ice Cream" trend?

Slow motion soft serve swirl or ice cream scoop close up Iced drink pour or condensation dripping cup b-roll Summer flavor drop teaser for frozen treats, popsicles, or cold beverages Founder or staff doing the brain freeze reaction bit holding the product

TXT "Ice Cream"

Updated August 2, 2026

Food & Drink

Example 10:06

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What is the TXT "Ice Cream" trend?

A 6 second clip built around TXT Yeonjun's funk rock single "Ice Cream," anchored on the "keep it coolin' off, that's rule number one" hook and the brain freeze gesture bit. Reach for it on any summer food or drink drop where the product's whole pitch is staying cold.

Where did the TXT "Ice Cream" trend come from?

Yeonjun (TXT) dropped a choreo teaser for his solo track "Ice Cream" on June 29, 2026 ahead of his second mini album "NO LABELS: PART 02," releasing July 10. The song is a funk rock cut driven by vintage drums and a sticky bassline, and it caught on fast because of the "rule number one" catchphrase and a witty hand gesture synced to the "brain freeze full of headaches" line. K-pop fan edits pushed the audio first, and lifestyle and food creators picked it up right after for anything frozen, iced, or built to beat the heat.