Tumblr Girls x Roses

Updated August 2, 2026

Beauty Wellness Aesthetic sounds / montages

Example 10:08

What is the Tumblr Girls x Roses trend?

Set to a remix of Tumblr Girls x Roses that feels like a 2016 summer playlist, creators use 8 seconds of alternating slow and fast cuts to deliver a two-part reveal: the skin or finished result first, then the products that made it happen. The nostalgia of the audio gives the routine an aspirational, almost sentimental quality, like the products on screen are part of a ritual worth remembering. Use it when a brand wants to lead with the result and let the routine speak for itself.

Where did the Tumblr Girls x Roses trend come from?

Tumblr Girls x Roses

Updated August 2, 2026

Beauty Wellness Aesthetic sounds / montages

Example 10:08

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What is the Tumblr Girls x Roses trend?

Where did the Tumblr Girls x Roses trend come from?

G-Eazy's "Tumblr Girls" and The Chainsmokers' "Roses" were two of the defining sounds of 2016, the peak year of the Tumblr aesthetic: string lights, succulents, dewy skin, and the particular kind of beauty that looked effortless because the effort was curated out of frame. The remix blends both into a single audio that functions as instant emotional recall for anyone who was online that summer. It resurfaces in beauty content whenever creators want footage to feel warm, nostalgic, and a little cinematic without having to do anything complicated with the camera.

What should brands post with the Tumblr Girls x Roses trend?

A glowing, close-up hero shot of finished skin held for the opening beat before the faster cuts arrive
Shelfie or flat lay product reveals where each item gets its own moment in the second half
Step-by-step application footage that benefits from the contrast between the slow aspirational opener and the faster product sequence
Any skincare or beauty brand whose audience will immediately feel the 2016 summer nostalgia and stay for the routine