Content formats
Listicle video: definition and examples
What is Listicle video?
A listicle video presents information in a numbered or ranked list structure, combining text, visuals, and narration to deliver tips, recommendations, or ranked items in a format that is easy to scan and share. The format adapts the editorial listicle article into video for social media distribution.
When you'd use it
- 1When a topic has several distinct sub-points that each deserve a moment on screen.
- 2When search or discovery content around a category performs well in list format.
- 3When a viewer is comparing options and a ranked or numbered rundown helps them decide.
- 4When a campaign needs to cover multiple products or use cases in a single short video.
Example
A travel creator posted a '7 things locals do in Tokyo that tourists miss' listicle on YouTube Shorts, placing the most counterintuitive item at number three. The video earned 2.1 million views with a comment section dominated by locals correcting or adding to the list, which the creator leveraged into a follow-up video built entirely from those comments.
Use cases
- 1Presenting five product features as numbered cards with a short demonstration for each.
- 2Structuring a tips video so each item has its own title card and can be clipped independently.
- 3Ranking or grouping product options by use case so viewers self-select the one relevant to them.
Make on-brand short-form video from the footage you already have.