Content formats
Haul: definition and examples
What is Haul?
A haul video is a format in which a creator shows and discusses a collection of items they recently purchased, often covering what they bought, what they paid, and their initial impressions. Common categories include clothing, beauty products, books, and groceries.
When you'd use it
- 1When multiple SKUs or a new product line launches at once and needs coverage in a single video.
- 2When a creator partnership makes sense for showing authentic first reactions to a product collection.
- 3When the audience shops by category and benefits from seeing several options compared side by side.
- 4When a seasonal or sale moment gives a natural reason to buy several items together.
Example
A TikTok creator ran a 'Trader Joe's $30 haul' each week for a month, showing five items per video with a consistent on-screen price tag graphic and a one-word verdict per item. The series averaged 800k views per video, with the final week's video reaching 3.1 million after a single item went viral on its own.
Use cases
- 1Showing a creator unpack an entire new collection and react to each piece on camera.
- 2Grouping a set of complementary products so viewers can see how they work together.
- 3Capturing first-impression commentary on multiple SKUs to surface which ones resonate most.
FAQ
What is the difference between a haul and an unboxing?
A haul covers multiple items from one shopping trip, focusing on what was bought and whether it was worth it. An unboxing focuses on a single product and documents the moment of opening it, emphasizing packaging and first-contact reactions. Hauls are comparative by nature; unboxings are experiential.
Make on-brand short-form video from the footage you already have.