Short-form editing trends
Glow-up transition: definition and examples
What is Glow-up transition?
A glow-up transition is a before-and-after video format that shows a significant personal transformation, typically in appearance, confidence, or lifestyle. It is a common format on TikTok and Instagram, where the cut between the two states serves as the visual payoff.
When you'd use it
- 1When a before-and-after comparison is the core message of the video.
- 2When showing a redesigned product, refreshed packaging, or rebranded look against the old one.
- 3When a customer result or makeover is the proof point the video is built around.
- 4When the format's recognizability drives shares and comments on transformation content.
Use cases
- 1Cutting from an older brand visual to a refreshed version to show a rebrand or redesign.
- 2Showing a workspace, packaging, or set before and after a creative overhaul.
- 3Splitting a clip at a midpoint and using a wipe to reveal the transformed outcome on the right.
Make on-brand short-form video from the footage you already have.