Content formats
Behind the scenes: definition and examples
What is Behind the scenes?
Behind-the-scenes content shows the process, people, and moments that go into producing a final product or piece of content, including setup shots, failed takes, workspace glimpses, and team interactions. The format humanizes a brand or creator by revealing the work that the polished output normally hides.
When you'd use it
- 1When a finished piece of content is strong but the process of making it is equally interesting.
- 2When an audience wants to understand the effort or craft behind a product or campaign.
- 3When a brand shoot, event, or launch is happening and the setup itself tells part of the story.
- 4When a polished launch video already exists and the production footage can become a second post.
- 5When a team or maker culture needs to be communicated without a formal brand video.
Example
A fashion brand's behind-the-scenes video showing a model's dress being safety-pinned into place seconds before a runway shot outperformed the polished campaign video it supported by 3x on engagement rate, because comments focused on the candid moment more than the product itself.
Use cases
- 1Showing the setup, props, and team prep that preceded a finished campaign video.
- 2Capturing raw footage of the production process for a product that takes skill or time to make.
- 3Cutting together the between-take moments and on-set decisions that shaped the final edit.
Make on-brand short-form video from the footage you already have.